Narrowcasting: Introduction
Narrowcasting
Narrowcasting can be described as the digital delivery of information to a select audience. The most common form of Narrowcasting is using LCD, TFT and LED displays to deliver promotional and/or informational messages.
Narrowcasting has conquered a dominant position as relatively new advertising medium. The extra value lies in the fact that it can display as much content as needed, including non-commercial content. This makes it an extremely attractive medium to visitors: the blind-spot that visitors might have for normal advertisement mediums is effectively circumvented because both promotional and informational content is mixed together.
Narrowcasting: Research
The use of information screens at public places has exploded within the last three years. Stores, malls, banks, town offices, train stations are rarely seen without a form of Narrowcasting nowadays. This means there must be evidence Narrowcasting is deemed useful. Let’s take a look at a few research conclusions.
Volvic gamifies new product launch with digital signage vi
U.K.-based shopping mall OOH media owner Limited Space has partnered with Volvic for the launch of the mineral water and juice bottler’s new “Juiced” range, deploying an interactive digital signage video wall at the Bluewater Shopping Centre in Kent.
The video wall features an interactive digital billboard game to encourage shoppers to “Get Juiced for the chance to win refreshing prizes!” Limited Space’s Bluewater Showcase interactive digital screen allows shoppers to interact with the campaign and earn their own free bottle of Volvic Juiced as well as bigger prizes, the company said.
Caltron intros new zoning digital signage media player
Caltron recently released its new MP-1080N high-definition zoning network digital signage player, according to a company announcement.
Caltron said its newest player is a high-definition network digital signage media player with zoning and online content management software will help users create a display that requires minimal attention and can be easily updated remotely. While the digital signage media player does not create content, it does help to manage and arrange how the content will be displayed, with the free iCAT3 software provided. Content creators or self-created content can be uploaded into the online management’s storage.
ComQi releases Engage 8.4 digital signage CMS
Multichannel message management platform provider ComQi has announced its the release of the latest version of its digital signage and media content management system, EnGage. Release 8.4 delivers to the end-user powerful real-time data integration, a broader assortment of content widgets, improved HTML5 support and advanced interactivity with touchscreens and mobile, all of which provide additional tools to connect, engage and influence the intended audience, ComQi said in the announcement.
Delivering the right content at the right place at the right time is at the core of EnGage, which is enhanced with the EnGage 8.
Nielsen Study Shows Dramatic Increase in Adspace Digital M
Adspace Digital Mall Network, the biggest digital place-based network in Nielsen’s Fourth Screen Network Audience Report, has experienced a notable spike in viewership: 82 percent of all mall shoppers viewed the Adspace screens, up from 66 percent in 2011.Four-week reach increased to 25 percent of adults 18-49 in the Adspace universe of 45 top DMAs when the Nielsen notice rate is applied to Scarborough mall visitor data (Scarborough Release 2; 2012). This is up from 21 percent two years earlier. Nationwide, Adspace reaches 16 percent of adults 18-49.
ComQi Announces Major Release of Platform for Multi-Channe
ComQi reinforces its position in digital multi-channel messaging solutions with the latest version of its EnGage content management system. The EnGage Platform was designed to support multi-channel delivery of media across digital signage, touch, mobile and music.Release 8.4 delivers to the end-user real-time data integration, a broader assortment of content widgets, improved HTML5 support and advanced interactivity with touchscreens and mobile, all of which provide additional tools to connect, engage and influence the intended audience, the company said.
Digital signage on the menu at National Restaurant Associa
A renewed sense of confidence and optimism pervaded the show floor at this year’s recent National Restaurant Association Show in Chicago — which could mean big things for the digital signage industry.
DigitalSignageToday.com sister site QSRWeb.com reports that, while mobile is king of the new technology hill now and for the foreseeable future in the restaurant industry, digital signage may be getting close to finally reaching the boiling point.
Digital Signal Corporation gets $50 million in funding
May 23, 2013 - Facial recognition and identity management supplier, Digital Signal Corporation (DSC) has secured $50 million in funding from Technology Control Corporation (TCC).
With this deal, TCC has the option to increase the investment up to a total of approximately $110 million over the next year.
According to the company, the new funding will be used to support the Company’s expansion including sales and marketing, distribution and manufacturing, as well to establish DSC’s international headquarters in Geneva, Switzerland. This new round brings DSC’s total funding to nearly $100 million, counting previous capital raised from other venture firms.
Michigan School District Leverages Digital Signage for Lun
Mvix recently announced the deployment of a digital signage and menu board system for the Fremont School District’s new facilities. Serving the community of Fremont, Mich., the district serves two high schools, one middle school and two elementary schools.With a new high school set to open in the fall of 2012, the timing for Fremont School District to adopt digital signage was perfect.
ComQi releases Engage 8.4 digital signage CMS
Multichannel message management platform provider ComQi has announced its the release of the latest version of its digital signage and media content management system, EnGage. Release 8.4 delivers to the end-user powerful real-time data integration, a broader assortment of content widgets, improved HTML5 support and advanced interactivity with touchscreens and mobile, all of which provide additional tools to connect, engage and influence the intended audience, ComQi said in the announcement.
Delivering the right content at the right place at the right time is at the core of EnGage, which is enhanced with the EnGage 8.
Stuffed animal maker Hansa launches Plush-TV digital signa
Stuffed animal maker Hansa North America today announced the launch of their new Plush-TV digital signage channel to its 900-plus retail dealers in the U.S. and Canada. Plush-TV is an in-store entertainment channel, branded for each retailer, and shown to their shoppers.
