BUNN Co.
**This two-part summary of the National Retail Federation January 2012 “Retail’s BIG Show” trade show and conference is through the lens of the value and directions of digital in-store and dynamic place-based media to improving the success of brands and retailers. While the marquee theme of the event was “Engage and Evolve,” the three retail industry priorities of “technology,” “engagement” and “talent” were reflected by many exhibitors, retail sector briefing reports and in conference sessions. Sections in this article include:
The National Retail Federation (NRF) – Event perspectivesRetail and technologyEngagement – “Bricks, Clicks and Picks”Digital In-StoreAnalytics & In-Store MediaStory-TellingTalentOutlookThe National Retail Federation (NRF) indicates that retail contributed $1.

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