Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of the company’s proprietary ad verification technology which provides real-time analytics across digital out-of-home networks.
The metadata initiative was developed to bring real-time accountability to advertisers’ DOOH campaigns and enable buyers to review and optimize live campaigns across networks, according to rVue.
Publication: Tuesday, February 7, 2012
