Digital signage for retail, at least partially written off with the advent of smartphones and tablet computers, may be back in vogue with a few high tech twists. At last month’s NRF convention, I had the chance to take a look at four installations where Intel has partnered with retailers and/or brands to come up with walls and kiosks that engage shoppers, offer them the chance to have a little fun and experience a personalized shopping experience in ways akin to online shopping.
According to an Intel spokesperson, the company is not looking to get into the business of selling these devices. They work with partner brands and retailers who use third parties to build the machines.

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