Rolling out digital signage across a 1,000-screen, 20-state movie theater chain is not a small project, nor is it necessarily an easy one. But an enterprise-level rollout of that magnitude can be made as easy as possible if it’s done efficiently — and it can still provide key lessons that can make it even easier for other potential enterprise-class digital signage deployers in the future.
Rave Cinemas LLC, the fifth-largest cinema circuit by box office gross and number of screens in the U.S.
Publication: Tuesday, February 14, 2012
