Three-year-old start-up En Route Media, which puts up smart screens inside radio taxis, has partnered with deal website Buzzr to bring the deals directly to passengers inside EasyCabs, through a digital entertainment network, called Flo.
Flo is a Tablet-like device embedded in cabs, spread across more than 250 EasyCabs plying in Mumbai.
Buzzr is powered by BuzzrPlatform, an aggregator of deal content in India. The website provides deals and offers in Mumbai among other cities.
Publication: Thursday, February 16, 2012
