Get creative with digital signage
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Last week, I spent my winter vacation with my husband in Quebec, Canada, where we visited one of the most creative seasonal businesses that I have ever had the occasion to consider: a hotel constructed almost entirely of snow and ice, the Hotel de Glace.
Like many of you reading this commentary, this is a hotel run by entrepreneurs. In this case, someone who decided that creating what is essentially a fancy igloo near Quebec City could be a money-maker. He was right, and since 2001, roughly 500,000 visitors have stopped or stayed overnight (like I did) at the hotel during the roughly 10 weeks its doors are open.

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Publication: Thursday, February 16, 2012