Atlanta – Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an exciting four-part Special Interest Seminar Program geared specifically to end-users in Retail, Restaurant, Corporate Communications and Transportation categories.

Retail – “Digital Signage in Retail: Designing Innovative User Experiences” (2 Parts)
Future-Proof Design: A 4-Point Approach to Defining the Role of Digital Signage in Multi-Touchpoint Retail Environments will identify how to successfully integrate research, strategy & design to drive rewarding customer experiences.
Build-A-Bear Workshop: Lessons Learned in Deploying Retail Digital Signage will demonstrate how interactive digital signage technologies can be used to engage customers and make the purchase experience memorable.

Restaurants – “Digital Menu Boards in QSR: Why Now?” (2 Parts)
Menu Labeling – QSR Implications From a Design Perspective will address the challenge of how to interpret and comply with national menu labeling guidelines while maintaining the integrity of corporate design
Digital Menu Boards in QSR: Why Now? will discuss the benefits of digital v static signage, the conversion process, and how to substantiate the change
 
Corporate Communications
“Content Strategies for Workplace Digital Signage” will identify the unique challenges organizations face in content creation, ownership and effectiveness inherent in enterprise-wide installations that target stakeholders and share six proven strategies for engaging employees.

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