As foodservice providers examine the use of electronic flat panels to upgrade the static signs that have been an order counter mainstay since time began, they are looking to maximize their possible, and in many situations their intended, investment in this new approach.
The benefits appear immediate and obvious, and even in the simplest use of digital menu boards these are clear. But this switch-out offers greater benefits in revenue activation, customer engagement and revisit frequency.
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Wednesday, September 19, 2012