The effective use of a large outside digital display inspired the University of British Columbia (UBC) to undertake a much larger digital signage scheme with a dedicated Web site, cross-department leadership, and a continual search for “great content.” The program will allow campus divisions–”units”–to coordinate messaging; develop, share, and use high-quality media; and deliver emergency messages across the campuses.
Initially, the institution put up a large outdoor digital sign in a public area, which called for the need to manage the content displayed. UBC’s public affairs, media group, and IT divisions worked together to develop content and guidelines and to implement a year-long pilot with smaller signage placed in administrative and academic areas.
Publication: Tuesday, June 21, 2011
