The use of information displays at public places has exploded within the last three years. Stores, malls, banks, town offices, train stations are rarely seen without a form of Narrowcasting nowadays. This means there must be evidence Narrowcasting is deemed useful. Let’s take a look at a few research conclusions.
Narrowcasting can be described as the digital delivery of information to a select audience. The most mainstream form of Narrowcasting is using LCD, TFT and LED displays to deliver commercial and/or informational messages.
Narrowcasting has gained a dominant position as relatively new advertising medium. The extra value lies in the fact that it can display as much content as needed, including non-commercial content. This makes it an extremely attractive medium to visitors: the blind-spot that visitors might have for normal advertisement mediums is effectively circumvented because both commercial and informational content is blended together.